Marketing & Branding your Workspace - Info

Tobias Kremkau | How to create an authentic, successful coworking brand.
Ryan Chatterton
March 21, 2018
2 min read
Coworking Essentials

We're back again with another live webinar, and this time it’s all about awesome branding and marketing strategies for your workspace.

Branding for your coworking space is much more than a logo and a nice color palette. It's about the messages, both explicit and implicit, that get conveyed to your prospective members and partners. It's all about articulating what your workspace is about and ensuring that your messaging and actions express these values to resonate with your members and beyond.

A great brand can make or break a coworking space, but sadly most people don't have great brands. That’s why we've teamed up with Tobias Kremkau of St. Oberholz, one of the most recognized coworking brands in Europe, who will be sharing key insights to set you on the right path.

When: April 4th, 2018 @ 15:00 BST (London) / 10:00 EDT (New York)

Register here:

Details: Learn how über-successful coworking brand, St. Oberholz, have turned their multi-location coworking and cafe business into an internationally recognized brand that now consults on game-changing flexible workspace projects throughout Europe.

In this workshop, Tobias Kremkau, will walk us through the process it takes to build and maintain a powerful and reputable coworking brand as well as show us some of the most overlooked but essential coworking marketing tactics available.

After the workshop there will be a 15 minute Q&A, where participants can clarify and ask for specific guidance.

IMPORTANT: This webinar will be recorded and published. While it's not typical for attendees to end up on screen, it is possible. By participating you are granting permission to publish your likeness in the event that you end up on screen. So if you need a haircut or want to avoid saying something embarrassing, think ahead. 👌

About Tobias Kremkau

Tobias Kremkau is Coworking Manager at St. Oberholz in Berlin. Before that, he was Project Head of the blog, for whom he still works as an Editor-at-Large and as an advisor to the management. He studied political science in Munich, Venice, and Berlin. Tobias Schwarz is co-founder of the German Coworking Federation (GCF).

About Sankt Oberholz

St. Oberholz is one of the birthplaces of coworking. Started in Berlin in Summer 2005 as a café where the public could come to work, it has been a starting place for many startups, including SoundCloud and HelloFresh.

In the last 13 years, St. Oberholz have built an additional café location and two dedicated coworking spaces above each location, in which freelancers, startups and companies learn new forms of working. In the meantime, St. Oberholz has  also become a kind of coworking space builder that develops and operates coworking spaces and new working environments for other companies.

Register here:

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Ryan Chatterton

Marketing Director, founder at Coworking Insights, coworking maven, digital nomad, lover of wine & tacos.

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